Store Management
I own your live store day to day: launches, offers, merchandising, fixes, and a weekly read on what's working. One person accountable for the whole storefront.
(06) Services
Everything your store needs to sell more.
From running the whole store to a single fix, all of it aims at the same goal: more of your traffic turning into revenue.
CRO & A/B Testing
Hypothesis-led tests on product pages, offers, and cart that I ship, measure, and keep only when they win.
Shopify SEO
Technical SEO, collection and product content, structured data, and site architecture that earn organic traffic you don't pay for.
Theme Development
Custom Liquid sections and Shopify 2.0 blocks: pixel-accurate, editable by your team, no bloated apps.
Speed & Core Web Vitals
Liquid and asset optimisation, lazy loading, and app-stack cleanup, so you stop losing mobile sales to lag.
Integrations & Apps
Subscriptions, reviews, email, and analytics wired cleanly into your stack, plus Admin API automations where apps fall short.
The stack I work in
Tools of the trade.
The 20 tools I use every week to build, test, measure, and grow live Shopify stores.
ShopifyPlatform
LiquidTheme code
IntelligemsA/B testing
ShopliftA/B testing
GA4Analytics
Microsoft ClarityHeatmaps
HotjarHeatmaps
Tag ManagerTracking
Meta PixelTracking
Search ConsoleSEO
PageSpeed InsightsSpeed
LighthouseAudits
KlaviyoEmail & SMS
AppstleSubscriptions
LoopSubscriptions
KachingSubscriptions
Judge.meReviews
GorgiasSupport
GitHubVersion control
FigmaDesign
01
Onboard & Audit
Week one: a full read of your analytics, theme, apps, and funnel, turned into a CRO and SEO roadmap ordered by revenue impact.
02
Find the Leaks
Every week I review the numbers, session recordings, and reviews to spot where shoppers drop off and why.
03
Hypothesise & Test
Each fix starts as a clear hypothesis and ships as an A/B test on product pages, offers, or cart, built by me with no dev queue.
04
Ship What Wins
Winners go live sitewide, built on a duplicate theme first so the live store is never at risk. Losers get documented, not repeated.
05
Launch & Promote
Offers, bundles, and seasonal campaigns planned ahead and launched on time, from fall sales to Black Friday and Cyber Monday.
06
Report What Moved
A short weekly report covering tests run, results, what shipped, and what's next. You always know where your store stands.
Engagements
An investment in revenue, not a line item.
Three clear ways to work together. Final pricing is tailored to your store after a free call; these are typical starting points.
Store Audit
$800
One-time · from · 5–7 day turnaround
Know exactly what's leaking revenue. A full technical and CRO audit with a prioritised, do-this-next action plan.
- Speed & Core Web Vitals analysis
- Full UX & funnel audit
- App-stack clean-up plan
- Prioritised roadmap & walkthrough call
Most chosen
Theme Build
$3,000+
Project · 4–6 weeks
A bespoke, high-performance storefront engineered end to end for conversion, speed, and a brand that finally looks the part.
- Custom Shopify 2.0 sections
- Mobile-first, conversion-led UX
- Advanced Liquid & Admin API logic
- Performance guarantee & team handover
Store Management
$1,500–$1,700/mo
Monthly · rolling, cancel anytime
I run your live store: development, CRO, A/B testing, SEO, and promo launches, with improvements that compound month over month.
- Day-to-day store ownership & fixes
- Continuous A/B testing & CRO
- SEO & seasonal promo launches
- Weekly reporting on what moved
Not sure which fits? Send me a message and I'll tell you straight, even if the answer is "you don't need me yet."