Summary
Shopify Store and CRO Manager with 5+ years in Shopify, currently running 5 live DTC stores end to end for brands serving 650,000+ customers combined. Owns conversion rate optimization and A/B testing, SEO, offer launches, and theme development, with a developer's skill set so changes ship without a dev queue. Previously built and optimized storefronts for 15+ eCommerce brands.
Core Competencies
CRO Management · A/B Testing · Shopify Store Management · Shopify SEO · Offer & Promotion Strategy · Subscription & Bundle Funnels · Merchandising · Shopify 2.0 · Liquid · Custom Sections & Metafields · Shopify Admin API · JavaScript (ES6) · Page Speed & Core Web Vitals · Intelligems · Shoplift · GA4 · Clarity · Klaviyo
Professional Experience
Shopify Store & CRO Manager · Growth Engineer
2026 – Present
Remote — MonaVie, ChugGo, Zuumees, Healthy Petz, Lashbabe
- Manage 5 live Shopify stores day to day across wellness, drinkware, kids' footwear, pet health, and beauty, for brands serving 650,000+ customers combined.
- Lead CRO for every store: plan, build, and analyze A/B tests on product pages, offers, and cart to lift conversion rate and AOV.
- Run Shopify SEO and launch offers, bundles, subscription promos, and seasonal campaigns.
- Ship theme changes and fixes directly in Liquid, and report weekly on what moved.
Independent Shopify Developer & Growth Engineer
2022 – Present
- Delivered Shopify development, CRO, and performance work for 15+ eCommerce brands across baby products, wellness, sports, food & beverage, and custom products.
- Built custom Liquid sections, templates, and metafields, and improved Core Web Vitals and mobile UX.
Selected Client Portfolio
Stores Managed: MonaVie, ChugGo, Zuumees, Healthy Petz, Lashbabe ·
Baby & Family: Joovy, Baby Delight (USA), GoWithMe ·
Health & Wellness: Zenbodi, ElectroGum (USA) ·
Sports: Omada Golf (USA) ·
Food & Beverage: Phantom Farms, Phantom Farms Brewing ·
Print & Custom: Stencil Stop ·
Real Estate: Macari Properties
Education
San Pedro College of Business Administration
June 2018 – May 2022
Bachelor of Science in Information Technology
Summary
Shopify Store and CRO Manager with 5+ years of Shopify experience, currently managing 5 live DTC stores end to end for brands in wellness, pet health, beauty, kids, and lifestyle products that serve 650,000+ customers combined. Leads conversion rate optimization and A/B testing, and owns Shopify SEO, offer and promotion launches, merchandising, and weekly performance reporting. Combines a developer's skill set (custom Liquid, sections, metafields, Admin API) with a store owner's focus on revenue, so improvements ship without a separate dev queue. Previously built and optimized storefronts for 15+ eCommerce brands.
Core Competencies
CRO Management · A/B Testing · Shopify Store Management · Shopify SEO · Offer & Promotion Strategy · Subscription & Bundle Funnels · Merchandising · Performance Reporting · Shopify 2.0 · Liquid Development · Custom Sections, Templates & Metafields · Shopify Admin API · Storefront API · HTML5 · CSS3 · JavaScript (ES6) · Mobile-First Development · UX/UI Optimization · Page Speed & Core Web Vitals · Product & Collection Page Optimization · Git · Klaviyo · Judge.me
Professional Experience
Shopify Store & CRO Manager · Growth Engineer
2026 – Present
Remote — US DTC eCommerce Brands
- Manage 5 live Shopify stores end to end: MonaVie (wellness subscriptions), ChugGo (drinkware), Zuumees (kids' footwear), Healthy Petz (pet health), and Lashbabe (beauty).
- Lead CRO across all stores: plan, build, and analyze A/B tests on product pages, offers, pricing presentation, and cart to lift conversion rate and average order value.
- Run Shopify SEO, covering technical fixes, collection and product content, structured data, and site architecture to grow organic traffic.
- Launch and manage offers, bundles, subscribe-and-save promotions, and seasonal campaigns, including Fall sales and holiday promotions.
- Ship theme changes, new sections, and fixes directly in Liquid, and handle merchandising and site QA.
- Report weekly on test results and store performance, and work with creative, media buying, and leadership teams on priorities.
Independent Shopify Developer & Growth Engineer
2022 – Present
Remote Contract Projects — eCommerce Brands
- Delivered Shopify development, optimization, maintenance, and growth consulting for 15+ eCommerce brands across baby products, wellness, sports, food & beverage, custom products, and real estate.
- Engineered custom Liquid sections, templates, metafields, and third-party integrations for scalable, merchandiser-friendly stores.
- Optimized product pages, collection pages, and navigation to improve product discovery and conversion.
- Improved performance and Core Web Vitals through asset optimization, code refinement, and app-stack cleanup.
- Collaborated directly with founders, marketing teams, and designers across concurrent client engagements.
Selected Client Portfolio
Stores Managed (Ongoing)
- MonaVie (USA) — Açaí wellness shots & bottles sold direct. Subscribe-and-save funnel, tiered bundle pricing, A/B testing, CRO, and SEO.
- ChugGo (USA) — Insulated 3-in-1 can & bottle holder. Took over the live store at launch; CRO tests, offers, and seasonal promotions.
- Zuumees (USA) — Kids' slip-on knit sneakers. Product-page testing, offers, and sale campaigns on a single-hero-product store.
- Healthy Petz — Vet-formulated liquid collagen for dogs. Subscription offers, bundle promotions, CRO, and SEO.
- Lashbabe (Netherlands) — Lash, brow & lip beauty brand with 600,000+ customers. Merchandising, kit and bundle offers, CRO, and SEO.
Development & Optimization Clients
- Baby Delight (USA) — Trust-first product pages and a mobile-first buying flow for an established baby-gear brand.
- Omada Golf (USA) — Feature-led product storytelling and premium brand UX for performance golf equipment.
- Stencil Stop — Custom product configurator and upload flow for made-to-order stencils.
- Also: Joovy (USA), GoWithMe, Zenbodi, ElectroGum (USA), Phantom Farms (USA), Phantom Farms Brewing (USA), Macari Properties.
Technical Skills
Shopify Development:
Shopify 2.0, Liquid, Custom Sections & Templates, Metafields, Shopify Admin API, Storefront API, Webhooks, Shopify CLI
Frontend Development:
HTML5, CSS3, JavaScript (ES6), Responsive Design, Mobile-First Development
CRO & Store Growth:
CRO Management, A/B Testing, Shopify SEO, Offer & Promotion Strategy, Subscription & Bundle Funnels, Merchandising, Page Speed & Core Web Vitals, Performance Reporting
Tools & Integrations:
Intelligems, Shoplift, Microsoft Clarity, Hotjar, GA4, Google Tag Manager, Search Console, Appstle, Loop, Kaching, Klaviyo, Judge.me, Gorgias, GitHub, Figma
Education
San Pedro College of Business Administration
June 2018 – May 2022
Bachelor of Science in Information Technology