A Shopify partner who thinks like a store owner.
Developer by training, store manager by habit. I write the code and I read the numbers, so changes that should make money actually ship.
I'm John Paul Guisijan. For more than five years I've done one thing: build and grow Shopify stores. I started as a developer, writing custom Liquid, fixing what broke, and speeding up slow themes. Over time the work grew into running the whole store.
I've managed live stores for DTC brands across wellness, pet health, beauty, kids, and lifestyle products, together serving more than 650,000 customers. That meant planning and shipping the A/B tests, handling SEO, launching offers and seasonal promos, and reporting on what actually moved.
Because I can also write the code, nothing waits in a dev queue. I treat your store as a business that has to make money, not a design exercise. If you already have traffic but too few of those visitors buy, that's exactly the problem I'm built to solve.
Shopify Store & CRO Manager
Ran five live DTC stores day to day: CRO and A/B testing on product pages, offers, and cart; Shopify SEO; offer, bundle, and seasonal campaign launches; theme changes shipped directly in Liquid; and weekly reporting.
Independent Shopify Developer & Growth Engineer
Shopify development, CRO, and performance work for brands across baby products, wellness, sports, food and beverage, and custom products, including Baby Delight, Omada Golf, Stencil Stop, Joovy, and ElectroGum.
BS Information Technology
- Your live store stays safeI build on a duplicate theme and staging, never on live until you approve.
- Full backups & rollbackEvery change is version-controlled. If something's off, we roll back in minutes.
- Real timezone overlapWritten updates and overlap hours with US time zones, so you're never waiting a full day.
- Fixed scope, fixed priceYou approve scope and cost up front. No surprise invoices, no open-ended meters.