I'm John Paul Guisijan, a Shopify store and CRO manager for DTC brands. I don't just build the storefront and hand it over: I run it. Development, A/B testing, SEO, and promotions, owned end to end by one person who writes the code and reads the numbers.
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Açaí wellness shots and bottles sold direct. A subscription-first store: subscribe-and-save offers, tiered bundle pricing, and a funnel I tested continuously.
Lash, brow and lip beauty from the Netherlands. On this large catalogue I ran merchandising, kit and bundle offers, CRO, and SEO.
An insulated 3-in-1 can and bottle holder. I took over the live store at launch and ran its CRO tests, offers, and seasonal promotions.
I own your live store day to day: launches, offers, merchandising, fixes, and a weekly read on what's working. One person accountable for the whole storefront.
02Hypothesis-led tests on product pages, offers, and cart that I ship, measure, and keep only when they win.
03Technical SEO, collection and product content, structured data, and site architecture that earn organic traffic you don't pay for.
04Custom Liquid sections and Shopify 2.0 blocks: pixel-accurate, editable by your team, no bloated apps.
Clean, hand-written Liquid and JavaScript, with no bloated page builders slowing your store down. Your team gets code they can actually maintain.
Every decision is measured against one question: does this help more visitors buy? Product pages, checkout, and speed are tuned to revenue, not vanity.
Development, CRO, A/B tests, SEO, and promos owned by one person. You don't have to coordinate three freelancers to move a number.
Staging-first builds, full backups, and written updates. Your live store is never at risk, and you always know exactly where things stand.
Tell me what's working, what isn't, and where you want the store to be. If I'm not the right fit, I'll say so and point you somewhere better.